72 #BEACTIVE CHALLENGE - A TRANSNATIONAL EVENT FOR THE EUROPEAN WEEK OF SPORT - UNITING EUROPE THROUGH SPORT FOR ALL AND PHYSICAL ACTIVITY, TAFISA

Synthesis of the case study

Document provides organisers of the European Week of Sport at national and local levels with a new international event concept, the #BeActiveChallenge. Document helps national coordinating bodies and municipalities to organise the #BeActive Challenge in a simple way. It also provides guidance and practical tips on how to engage communities and spread the word about the first-ever European wide initiative to inspire European citizens to #BeActive. Document gives direct examples of projects.