2016
64 THIS GIRL CAN
Type of project: Campaign Download PDF Developed by: Sport England https://www.sportengland.org/our-work/women/this-girl-can/-
Year 2016
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Contact Info Sport England
Synthesis of the case study
This Girl Can' is a nation-wide campaign developed by Sport England and its partner organisations. It celebrates women who are living actively, doing their thing no matter how well they do it and how they look. This campaign has been the most viral campaign about women participation in sport. It serves as an exemple of a succesfull marketing campaign that didn't sell anything, but instead promoted a change of behavior.
