48 CHANGE 4 LIFE

Synthesis of the case study

Change4Life is a public health programme in England which began in January 2009 and is run by the Department of Health. It is the country's first national social marketing campaign to tackle the causes of obesity. Change4Life aims to help families and middle-aged adults make small, sustainable, yet significant improvement to their diet, activity levels and alcohol consumption. One of its six healthy behaviours is 'Get going every day', which details why it's important to lead an active lifestyle and ways for adults and children to do this cheaply and easily. Change4Life has several sub-brands associated with physical activity including Bike4Life, Let's Dance with Change4Life, Play4Life, Swim4Life and Walk4Life.